our story
how we started
the jt's manukan grille origin story
For two decades and counting, JT’s Manukan Grille has been serving grilled chicken items marinated the Illongo way. “JT’s”, as what most patrons would have it, is the brainchild of actor Joel Torre and his wife, Cristy. It all began when the couple started experimenting with various marinades and recipes passed down from their parents and aunts. And while the desire to share their delicacy with others burned fiercely, turning it into a business was also inevitable.
At the heart of Joel and Cristy’s efforts was the passion to concoct and serve tasty, succulent, and fresh grilled chicken, and it sparked an opportunity for them to finally have their dreams realized.
In May 2003, Joel was offered a space at one of the properties of the Vera Perezes. Indeed, it was time to test their recipes and the Illongo couple did not disappoint as word quickly got around of how juicy and tender their chicken was. From what was supposed to be a take out counter along Granada Street in Quezon City to becoming a full-fledged restaurant, the original JT’s Manukan Grille was born.
the founder
celebrity turns restaurateur
Joel and his wife, Cristy Azcona-Torre, decided to turn entrepreneurs, opening the first JT’s Manukan Grille in 2003. Naturally, they chose Bacolod’s most famous recipe – the chicken inasal – as their signature dish, and they were not mistaken.
When US celebrity chef Andrew Zimmern proclaimed Filipino food as the next big thing in 2012, he listed the inasal among the Philippines’ iconic foods. For award-winning film actor and TV star Joel Torre, no visit to his hometown, Bacolod, would be complete without his must-eat inasal meals. The food business was second nature to him, since his mother, Luz de Leon-Torre, was a pioneer in the catering industry.
Over the years, JT’s Manukan Grille has consistently gained a following in its various locations, making it to the top of SPOT.PH’s list as the No. 1 chicken inasal restaurant since 2015.
the 4m's we live by
masarap
Filipino Term for Delicious
JT’s is a staple for many memorable occasions—from family events or dinner with friends to romantic dates. Our branches cook up good vibrations where delicious food and conversations are enjoyed. This also allows us to treat tourists to an Ilonggo dining experience without traveling to Negros Province! It’s just really our happy place that we also share with you.
mura
Filipino Term for Affordable
JT’s welcomes everyone! With meals that start at Php 150, the family or barkada can surely enjoy quality, sumptuous food that’s light on the pocket. Where else would you be? Kaon ta!
malinis
Filipino Term for Clean
JT’s is committed to serving flavorful dishes that are also clean and safe to consume. That’s why we only apply the best food safety standards, as well as prepare them with utmost care using fresh ingredients from local suppliers. It’s a recipe for a delicious dining experience!
masaya
Filipino Term for Happy
JT’s is a staple for many memorable occasions—from family events or dinner with friends to romantic dates. Our branches cook up good vibrations where delicious food and conversations are enjoyed. This also allows us to treat tourists to an Ilonggo dining experience without traveling to Negros Province! It’s just really our happy place that we also share with you.
our vision
today the philippines, tomorrow the world
Today, JT’s Manukan Grille has 35+ branches nationwide with the goal of reaching 50 stores in the near future. With 20+ years of serving the delectable inasal chicken, the company continues to evolve. It is now gearing towards a more modern and industrial look to cater to the younger demographics as evident by the new logo and signage that can be seen in some branches.
While product consistency, great teamwork, and meaningful partnerships play essential roles in bringing success and longevity, the recipe remains simple as JT’s looks into the future: it is to serve tasty, succulent, and fresh grilled delights—that simple, timeless, and delicious homage to a rich culture and heritage.
